Customer and revenue analysis
Which customers, services and channels produce the most profit, not just the most revenue.
Service 07 of 12
Growth & Marketing Strategy
More marketing rarely fixes a growth problem on its own. We look at who your best customers are, how they find you and how you close them, then build a plan with a budget and numbers you can watch.
What’s included
The work, specifically.
Positioning and offer
A sharper way to describe what you do and why you are the better choice locally.
Sales process design
Stages, follow-up timing and scripts so fewer good leads slip away.
Marketing plan and budget
A twelve-month calendar with channels, spend and expected results.
Agency and vendor management
Briefing and holding your marketing vendors accountable to agreed numbers.
Growth dashboard
Leads, conversion, average order and customer value tracked monthly.
Is this you?
Signs it is time to call.
If two or more of these sound familiar, a short conversation will tell us both whether growth & marketing work would help.
- You spend on marketing but cannot say what it returns.
- Most new work comes from referrals and you cannot control the flow.
- Leads come in but few turn into customers.
- You are competing on price.
How it runs
From first call to running rhythm.
Analyze
Customer, revenue and channel data from your systems.
Position
Offer, pricing and message refined with you.
Plan
A sales process and twelve-month marketing plan with a budget.
Measure
Monthly review of results and spend.
What you receive
Deliverables
- Customer profitability analysis
- Positioning statement
- Sales process playbook
- 12-month marketing plan
?Questions
Growth & Marketing: common questions
Are you a marketing agency?
No. We set strategy, budgets and measures, then help you hire and manage the right agencies or freelancers to execute.
Do you help with pricing?
Yes. Pricing is often the fastest lever for profit, and we test changes carefully with your real customer data.
How do you measure success?
With a short dashboard agreed up front: lead volume, conversion rate, average sale and cost to acquire a customer.
Often paired with
Business Turnaround & Restructuring
Cash stabilization, hard decisions made carefully and a weekly recovery plan.
Bookkeeping & Accounting Oversight
Reconciled books, a reliable month-end close and payables and receivables under control.
Business Systems & Automation
The right software, connected properly, with the busywork automated away.
Free first consultation
Talk to us about growth & marketing.
Tell us what is going on. A first consultation is free, confidential and comes with an honest answer about whether we can help.